Waukesha Downtown Business Association

Making Downtown Waukesha The Place To Be

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Photo Credit - Azar Jones

Empowering Downtown Businesses

Join Us in Fostering a Vibrant Community

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Waukesha Farmer's Market

Discover the Waukesha Farmers Market, a beloved community tradition for over 20 years, running May through October in the heart of downtown Waukesha. As one of the largest markets in the state, it’s a vibrant hub for fresh produce, handmade goods, delicious treats, and more. Support local farmers and artisans while experiencing the unique charm and energy that our incredible vendors bring to this thriving event!

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Friday Night Live

Experience the energy of Friday Night Live (FNL) in downtown Waukesha every Friday evening from June through August. The streets come alive from 6:30 p.m. to 9:00 p.m. with live music on multiple stages, local bands, and a vibrant community atmosphere. Enjoy family-friendly fun, great tunes, and the charm of summer evenings in the heart of downtown Waukesha!

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Jolly Days

Celebrate the holiday season with Jolly Days in downtown Waukesha! From mid-November through the end of December, enjoy festive activities and entertainment for all ages, holiday shopping, horse-drawn carriage rides, and plenty of seasonal cheer. Join us for a Christmastime celebration full of smiles, community spirit, and memories to make your holidays merry and bright!

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Explore Downtown

Discover Downtown Waukesha

Downtown Waukesha is a hub of activity, culture, and community. Discover the unique shops, delicious dining, and exciting events that make downtown Waukesha a vibrant destination.

On November 21, 2021, tragedy struck the annual Waukesha Christmas Parade when a vehicle drove through the parade route, claiming six lives and injuring more than seventy others. Hundreds more were left with emotional and mental scars as they witnessed the horrific events.

In the aftermath, the community united as Waukesha Strong, taking steps toward healing and resilience. In November 2023, the Main Street Parade Memorial was dedicated near the site of the tragedy. A year later, in November 2024, another memorial was established in the heart of Grede Park, offering a serene and accessible space for reflection, surrounded by scenic views.